How do I get a UPC code to sell on Amazon 2024?

Hi there, I'm Sarah, and I've been helping businesses navigate the world of e-commerce and barcodes for over 10 years. I understand you're looking to get a UPC code to sell on Amazon, so let's break down the process.

## Understanding UPC Codes and Amazon Requirements

First, let's clarify what we mean by a UPC code. UPC stands for Universal Product Code, a type of barcode primarily used in North America for tracking trade items in stores. On Amazon, the term "UPC" is often used interchangeably with GTIN (Global Trade Item Number), which encompasses various barcode standards, including UPCs, EANs, and ISBNs.

Amazon requires a unique product identifier like a GTIN for most categories to list your products. This helps them categorize and track your products within their vast inventory. However, there are some exceptions and workarounds, which we'll explore later.

## Obtaining a UPC Code

Here's where things get a bit tricky. There's a lot of misinformation circulating about obtaining UPC codes. Here's the most important thing to remember:

**You should only obtain UPC codes from GS1, the official organization responsible for issuing them.**

Many websites offer "cheap UPC codes," but these are often resold or illegitimate, which can lead to problems down the line, including your products being removed from Amazon.

Here's the correct process:

1. **Visit the GS1 website for your country (e.g., GS1 US).**

2. Apply for a GS1 Company Prefix. This is a unique number assigned to your company that forms the basis of your UPC codes. The cost varies depending on the number of products you plan to sell.

3. Generate your UPC codes. Once you have your prefix, you can use GS1's tools to create unique UPCs for each of your products.

Important Considerations:

* Cost: Obtaining UPC codes from GS1 involves a fee. The cost depends on the number of codes you need and the size of your company.
* Time: The application and approval process can take some time.

## Alternatives to Purchasing UPC Codes

While purchasing from GS1 is the most legitimate method, Amazon offers a few alternatives:


1. GTIN Exemption: You can apply for a GTIN exemption if your product or brand doesn't have a GTIN. This exemption is typically granted for products in certain categories or handmade items. You'll need to contact Amazon Seller Support for this.

2. Brand Registry: Enrolling in Amazon Brand Registry allows you to list products using other identifiers, like your brand name and product identifier, instead of a GTIN. However, you'll need to meet specific brand eligibility requirements.

## Choosing the Right Approach

The best way to obtain a UPC code depends on your specific situation:

* For Established Businesses: If you're a manufacturer or brand owner selling a significant volume of products, obtaining UPC codes from GS1 is the most reliable and future-proof option.
* For Small Sellers and Startups: If you have a limited budget or are just starting, exploring GTIN exemptions or the Brand Registry might be a more viable option. However, ensure your products and brand meet the eligibility criteria.

## Common Misconceptions

Let's address some common misconceptions about UPC codes:

* **"I can just buy cheap UPC codes online."** As mentioned earlier, purchasing from unauthorized sellers is risky and can lead to account suspensions.
* **"I need a new UPC code for every variation of my product."** You only need a unique UPC code for each unique product. So, if you have a t-shirt in different sizes and colors, each size and color combination would require its own code.

Getting your products listed on Amazon can seem daunting, but understanding the requirements and making informed decisions about your UPC codes will set you up for success.

I hope this information is helpful. Let me know if you have any other questions!

How Do You Buy an Amazon UPC Code?Step 1: Apply for a GS1 Company Prefix. The first six to nine digits of your barcode are your company prefix. ... Step 2: Assign a Unique Product Number. ... Step 3: Determine How Your Product will Display Barcode. ... Step 4: Order Your Barcodes. ... Step 5: Place Barcodes.