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Why is there a mermaid on the Starbucks cup 2024?

Amelia Phillips | 2023-05-05 04:02:28 | page views：1614
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Isabella Brooks

Studied at the University of Amsterdam, Lives in Amsterdam, Netherlands.
Starbucks' CEO Howard Shultz wrote: Terry [Heckler] also pored over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren... That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself.
2023-05-09 04:02:28
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Sophia Baker

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Starbucks' CEO Howard Shultz wrote: Terry [Heckler] also pored over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren... That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself.
Why does the Starbucks mermaid logo have two tails? - Quora
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